Beauty Industry

Lancôme Celebrates 10 Years of Iconic La Vie Est Belle Eau de Parfum

Julia Roberts stars as the ambassadress to the fragrance.

Author Image

By: Charlie Sternberg

Associate Editor

This September, Lancôme celebrates 10 years of the iconic La Vie Est Belle Eau de Parfum.
 
With notes of Iris spring flowers, intoxicating patchouli, delicious spun sugar and sensual warm vanilla, this complex and modern fragrance evokes joyous femininity and has garnered over 6,000 five-star reviews.
 
The bottle now integrates recycled glass and is refillable to reduce its environmental and carbon footprint, using 46% less plastic and 50% less glass.
 
“La vie est belle,” a French expression meaning “life is beautiful,” is about choosing your own path to happiness and inspiring others. The fragrance is a true embodiment of Lancôme’s heritage with the “Crystal Smile” bottle, first designed in 1949 by Georges Delhomme, and chiffon scarf for a flirty hint of Parisian chic.
 
As the face of the fragrance, Julia Roberts’ radiant personality and iconic smile symbolize the epitome of feminine grace and happiness that the scent aims to capture.
  
La Vie Est Belle Eau de Parfum is available online and at all Lancôme counters nationwide.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters